Chapter 5:
I agree that cynics are trying to make themselves look good and that they are rewarded for that behavior. But the solution space doesn’t seem terribly helpful. Maybe I need a better example of how to position a solution as "the smart solution" in a way that makes it a non-target for the cynic.

Page 39 in the sidebar:
"But be aware that the Crazies are out there, and out there." – an interesting play on words, but unnecessairly hard to read.

Page 43 second paragraph:
I’m not so sure that custom solutions really "have success built into them". I’ve seen plenty of custom solutions fail miserably and be replaced with off-the-shelf "good enough" solutions. And it it should be clear that "premium product" equals high costs.